Artigos

The concept of Market Pool
Market Pool is the variable component of the bonus awarded by UEFA to clubs participating in the Champions League and Europa League.
This amount is distributed taking into account the size of the TV market in the clubs’ country of origin, the position reached in the domestic league in the previous season and the number of matches played in the current edition of the UEFA competitions.
How does the distribution criteria work?
The size of the TV market in the country of origin is, without any doubt, the main responsible for the distribution of the Market Pool amounts. However, the position reached in the previous season has also impact, especially when comparing clubs from the same country. Thus, for example, in the 2011/2012 edition of the Champions League, although SL Benfica has reached the quarter-finals of the competition and FC Porto has not qualified to the round of 16, the Market Pool amount assigned to the 2010/2011 Portuguese champions was higher than the one of SL Benfica (€2,794,000 vs. €2,657,000).
Regarding the size of the TV market, it is clear the difference between countries such as England and Portugal. Thus, for example, in the case of the Turkish clubs, in the last four editions of UEFA’s competitions, 56% of the revenues received by them came from the Market Pool while in the case of the Portuguese clubs, this value was only 20%.
A specific case that occurred in 2012/2013, was the one between SL Benfica (2nd placed in the Portuguese League in 2011/2012) and Chelsea FC (6th placed in the 2011/2012 Barclays Premier League). In that season both were removed from the UEFA Champions League group stage, however, the Market Pool amount distributed to the Portuguese club only accounted for 12% of the amount received by Chelsea FC.
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What if Market Pool didn’t exist?
Recently, Football Industry published the article “The 50 clubs that received more revenues from UEFA (09/10 to 12/13)” in which we present the total amounts distributed to clubs as a bonus for their participation in UEFA competitions. However, if we ignore the revenues from the Market Pool, analyzing only the performance related ones, the published ranking gains a new order. For example, Liverpool, who comes in the 17th position when considering Market Pool revenues, is only in the 48th position in the performance revenues ranking. In the opposite side, Shakhtar Donetsk, who occupies the 12th position in the list below, is only in 58th place in the Market Pool revenues ranking.
TOP 50 – CLUBS THAT RECEIVED MORE PERFORMANCE REVENUES FROM UEFA (09/10 to 12/13)
[table id=293 /]
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Last July, UEFA revealed the prizes awarded to clubs that competed in the 2012/2013 editions of the UEFA Champions League (CL) and UEFA Europa League (EL).
In this context, we present an overview of the performance of the clubs that took part in these competitions between 2009/2010 and 2012/2013 (period after the process of UEFA Cup‘s rebranding).
The prizes awarded by UEFA to clubs that reach the group stage of the competition are based on the following points (2012/2013 amounts):
1.Participation bonus: the same for all clubs (8.6 million Euros in CL 12/13 and 1.3 million Euros in EL 12/13);
2.Performance bonus in the Group Stage: 1 million Euros per win and 500,000 for each draw in CL 12/13 and 200,000 per win and 100,000 for each tie in EL 12/13;
3.Market Pool: amount of the TV rights distributed according to the value of the television market of the club’s country of origin;
4.Place achieved in the Group Stage (only for EL): prize awarded to the 1st and 2nd placed teams of each group (400,000 Euros for the 1st placed and 200,000 Euros for the 2nd one in EL 12/13);
5.Round of 32 (only for EL): bonus for qualifying to this stage of the competition (200,000 Euros in EL 12/13);
6.Round of 16: bonus for qualifying to this stage of the competition (3.5 million Euros in CL 12/13 and 350,000 Euros in EL 12/13);
7.Quarter-finals: bonus for qualifying to this stage of the competition (3.9 million Euros in CL 12/13 and 450,000 Euros in EL 12/13);
8.Semi-finals: bonus for qualifying to this stage of the competition (4.9 million Euros in CL 12/13 and 1 million Euros in EL 12/13);
9.Runners-up: 6.5 million Euros in CL 12/13 and 2.5 million Euros in EL 12/13;
10.Winner: 10.5 million Euros in CL 12/13 and 5 million in EL 12/13;
11.We must also consider the Market Pool distributed to the teams that participated in EL by having reached the 3rd place in the group stage of the CL.
Thus, between 2009/10 and 2012/13, Chelsea was the club earning the largest amount (178 million Euros). In the Top 10 we can find three clubs from England (Chelsea, Manchester United and Arsenal), three from Italy (AC Milan, Internazionale and Juventus), two from Spain (Barcelona and Real Madrid) and two from Germany (Bayern Munchen and Borussia Dortmund). Regarding the Portuguese teams, FC Porto comes in the 17th place, SL Benfica in the 18th, SC Braga in the 42nd and Sporting CP in the 77th one.
In this period, 146 clubs from 34 countries took part in these competitions. When analyzing the bonus distribution by country, it turns out that England was the country raising the highest amount (647 million Euros) being represented by 11 clubs, followed by Spain with 560 million Euros and 10 clubs. Portugal comes in the 6th place with 161 million Euros and 7 clubs.
During these 4 seasons, UEFA distributed about 3,804 million Euros to the clubs that took part in the group stages and onwards of these competitions.
 
 
TOP 50 – CLUBS THAT RECEIVED MORE REVENUES FROM UEFA (09/10 to 12/13)
[table id=290 /]
REVENUES BY COUNTRY – All the participating teams between 09/10 and 12/13 (146 Clubs)
[table id=291 /]
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After the huge on-pitch success of Bayern Munchen this season, the German club took the lead of the 2013 edition of the ranking compiled by Brand Finance which includes the 50 world’s most valuable football brands.
Inversely, Manchester United went on to take the second place in the ranking being, however, beyond Real Madrid, the only team with an AAA+ rating assigned by Brand Finance.
Spanish and Italian clubs have seen their growth be affected by adverse economic conditions. On the other hand, Brazilian and Turkish clubs registered significant growth rates associated with the emerging economies of their countries and the passion of their supporters.
The average growth of the 50 brands within the ranking was 7% adding together a total value of 6,647 million Euros. Currently, the 50 clubs represented are associated with 10 different suppliers of sports equipment (the lead belongs to Adidas with 18 clubs followed by Nike with 14).
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The ranking includes clubs from ten different countries being England and Germany the two ones most represented (14 and 8 clubs respectively) aggregating more than 50% of the total value of the 50 brands.
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Note: Exchange rate May 29, 2013: 1 USD = 0,772821 EUR.