Forbes recently released the list of the 20 best-paid players in 2012. Together, these athletes received more than 332 million Euros representing an increase of 20% compared to 2011.
David Beckham continues to lead the list of the best-paid players having been his best year in terms of commercial revenues. The English player, the oldest of the 20 players on the list, managed to raise about 33.8 million Euros through its sponsorship contracts along with around 5 million in salary and bonuses through his contract with LA Galaxy. These values were mainly due to his relationship with adidas, Coty, Breitling and Chinese Super League since the salary earned in the club is the lowest in the Top 20.
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English players are the majority in number and value. The five English players on the list received 91.7 million Euros in 2012 being followed by the three Argentine players (59.6 million euros) and Cristiano Ronaldo (33.4 million Euros) from Portugal.
Regarding the championship(s) in which they played in 2012, the English Premier League (Barclays Premier League) dominates the list of the best-paid players since 12 of the 20 athletes competed in that league during this period (Didier Drogba only for 6 months) aggregating 201.2 million Euros. Spanish (Liga BBVA) and North American (Major League Soccer) leagues complete the podium.
With regard to the age of the players, 40% are less than 29 years-old (received 44% of the total amount in 2012), 20% is 29 years-old (received 17% of the total sum) and 40% have over 29 years-old (received 39% of the total amount). We can also see that 12 of them are forwards, 7 are midfielders and only 1 is a defender (John Terry).
Notes: (1) The amounts received by the athletes include their salary, performance bonuses and sponsorship contracts, (2) Exchange Rate April 26, 2013: 1 USD = 0.767430 EUR; (3) Amounts rounded to hundreds of thousands.
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Artigos
Currently, football clubs attract revenue through their shirts in two ways:
1. Brand that produces the kit (Adidas, Nike, etc..);
2. Sponsor with its logo in the center of the shirt.
The present ranking focuses on the second point. However, regarding the first one, at the moment, Real Madrid has the most valuable contract receiving, on average, 31.5 million Euros per year from Adidas.
In July 2012, Manchester United agreed a deal for seven years with Chevrolet with the amount of 430 million Euros setting a new record. The English club has been the one that has better explored this revenue stream being in negotiations with Nike to improve their current contract, which will probably become the highest one.
According to Forbes, although Real Madrid is the most valuable club, it only has the fifth highest shirt sponsorship. However, the Spanish club is in negotiations with Emirates which will certainly raise the current amount.
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Notes: (1) The 10-year contract between Manchester City and Etihad (491.2 million Euros) and the 5-year contract between Arsenal and Emirates (184.2 million Euros) were not included since they also comprise the naming rights of the stadium and their values are not public; (2) Exchange Rate April 26, 2013: 1 USD = 0.767430 EUR; (3) Amounts rounded to the hundreds of thousands.
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O Football Industry é um portal que se dedica à elaboração de artigos sobre o mundo do Futebol com base em informações públicas. As análises realizadas centram-se nas diferentes componentes de gestão dos clubes em Portugal e no resto do Mundo, focadas numa perspectiva de Business Intelligence, procurando proporcionar aos leitores um maior conhecimento sobre o mercado.
