After the huge on-pitch success of Bayern Munchen this season, the German club took the lead of the 2013 edition of the ranking compiled by Brand Finance which includes the 50 world’s most valuable football brands.
Inversely, Manchester United went on to take the second place in the ranking being, however, beyond Real Madrid, the only team with an AAA+ rating assigned by Brand Finance.
Spanish and Italian clubs have seen their growth be affected by adverse economic conditions. On the other hand, Brazilian and Turkish clubs registered significant growth rates associated with the emerging economies of their countries and the passion of their supporters.
The average growth of the 50 brands within the ranking was 7% adding together a total value of 6,647 million Euros. Currently, the 50 clubs represented are associated with 10 different suppliers of sports equipment (the lead belongs to Adidas with 18 clubs followed by Nike with 14).
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The ranking includes clubs from ten different countries being England and Germany the two ones most represented (14 and 8 clubs respectively) aggregating more than 50% of the total value of the 50 brands.
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Note: Exchange rate May 29, 2013: 1 USD = 0,772821 EUR.
Artigos
Last week, FIFA Transfer Matching System GmbH published the “Global Transfer Market 2012” report which presents data about international transfers of professional football players aged over 18 years old. The report covers 200 countries and more than 5,600 professional clubs. The vision of FIFA TMS, who controls the process of players transfers is to foster and sustain a transparent global transfer market, based on integrity, responsibility and innovation.
Key figures of the market in 2012:
- 11,552 international transfers performed successfully (increase of 1% compared to 2011);
- Overall, European countries were the most active;
- 64% of transfers occurred in January, July and August 2012;
- On 31 January and 31 August 2012, there was a transfer every 5 minutes;
- The most represented nationality in the transfer market was the Brazilian one, followed by Argentine and the ones belonging to the United Kingdom;
- Average age of players transferred internationally: 24 years and 10 months (equal to 2011);
- 39% of international transfers involved players aged between 20 and 24 years old;
- 70% of international transfers involved out of contract athletes (equal to 2011), 12% involved loans between clubs (36% with monetary compensation), 10% direct transfers between clubs (85% with monetary compensation) and 8% returns on loans;
- 14% of international transfers were performed involving monetary compensation between clubs;
- 67% of clubs belonging to associations overseen by FIFA acquired at least one athlete and 79% sold at least one player;
- Total compensation between clubs: 2.000 million Euros (drop of 10% compared to 2011);
- Average compensation between clubs: 1.2 million Euros (break 11% compared to 2011);
- Average length of contract of players acquired at no cost: 1 year and 4 months;
- Average length of contract of players acquired through monetary compensation: 3 years;
- Average length of loan agreements: 10 months;
- Average annual fixed salary of the players transferred to Italy (the country with the highest average salary among the six most active countries in the market): 550 000 Euros;
- Average annual fixed salary of the players transferred to Brazil (most active country in 2012 recording 11% of the total transfers): 61 000 Euros.
- Change in the involvement of intermediaries in international transfers compared to 2011: + 19%;
- Compensation paid by English clubs to intermediaries in international transfers (the highest in the world): 45 million Euros.
Incoming and Outgoing Transfers by Region
The European market registered the majority of the incoming and outgoing transfers in 2012. The African and North American markets were the ones with the highest growth while the South American and Asian regions registered a decline.
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Most Active Countries in the Transfer Market in 2012
Regarding the most active countries in the market in 2012, there is mainly a trend for the entry of a greater number of foreign players in the English market and the larger internationalization of the Spanish player, certainly encouraged by the achievements of the Spanish national team. In percentage terms, the countries with the largest growth in the number of entries were Iraq (342%), Ivory Coast (322%) and Liberia (300%). Regarding the outgoing transfers, the top 3 in percentage terms, is composed by Gabon (75%), Hong Kong (72%) and Malaysia (69%).
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Balance of Incoming and Outgoing Transfers (€)
With regard to the balance of each country between revenues and expenses with players transfers, Brazil and Portugal lead the top 10 countries whose benefits were higher than expenditures while England and Russia lead, prominently, spenders top 10.
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Average annual salary paid to players transferred into the 6 most active countries in the Market in 2012 (fixed compensation)
Regarding this aspect, there is still a large gap between the European and South American markets.
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Commissions paid to intermediaries in International Transfers
England, Italy and Russia lead the top 10 countries that paid the highest values to intermediaries in 2012.
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O Football Industry é um portal que se dedica à elaboração de artigos sobre o mundo do Futebol com base em informações públicas. As análises realizadas centram-se nas diferentes componentes de gestão dos clubes em Portugal e no resto do Mundo, focadas numa perspectiva de Business Intelligence, procurando proporcionar aos leitores um maior conhecimento sobre o mercado.