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Social Networks Ranking – Liga NOS (07/2020)

Social networks are undoubtedly the fastest and most comprehensive way for clubs to communicate with their supporters. Today, we present the third ranking of Liga NOS clubs on social networks related to the total number of followers. In this edition we have added the numbers from YouTube.

In aggregate terms, the number of fans of the clubs present in this edition of Liga NOS in the current month corresponds to a total of 20,278,500, representing an increase of 0.5% compared to June not taking into account the numbers from YouTube. Facebook continues to aggregate 58% while Instagram represents now 22%, Twitter 18%, and YouTube only 2%.

Regarding the clubs, FC Porto, SL Benfica, and Sporting CP remain on the top-3 with a growth of about 0.5%, followed by SC Braga, with the first three clubs aggregating 88% of the total fans.

Note 1: Values rounded up to hundreds.

Note 2: Amounts collected on July 20, 2020.

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Social Networks Ranking – Liga NOS (06/2020)

Social networks are undoubtedly the fastest and most comprehensive way for clubs to communicate with their supporters. Today, we present the second ranking of Liga NOS clubs on social networks related to the total number of followers.

In aggregate terms, the number of fans of the clubs present in this edition of Liga NOS in the current month corresponds to a total of 19,753,600, representing an increase of 0.2% compared to May. Facebook continues to aggregate 59%, although some clubs have recorded decreasing numbers, while Instagram represents now 23% and Twitter 18%.

Regarding the clubs, FC Porto, SL Benfica, and Sporting CP remain on the top-3 with a growth of about 0.1%, followed by SC Braga, with the first three clubs aggregating 88% of the total fans (1% less compared to last month).

 

Note 1: Values rounded up to hundreds.

Note 2: Amounts collected on June 20, 2020.

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UEFA Champions League per capita

UEFA Champions League, since taking on this designation in 1992/1993, has had 27 editions. In this period, 13 clubs won it from 7 different countries. The main highlight goes to the Spanish giants Real Madrid CF and FC Barcelona with a total of 11 UCL titles (41%) that makes Spain the country with the most UCL victories since 1992/1993.

Only twice UCL has not been won by a club from the countries called “Big-5”: in 1994/1995 by AFC Ajax (Netherlands) and in 2003/2004 by FC Porto (Portugal).

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In theory, countries with a larger population combined with quality professionals and infrastructures will tend to present sports institutions more capable of achieving important titles, as is the case, for example, of Germany. However, several factors must be considered in order to draw valid conclusions. One of them concerns the volume of the country’s population. In this regard, Spain and Portugal are the ones that present the best ratio when comparing the number of UCL titles with the population volume.

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KPMG Football Clubs’ Valuation: The European Elite 2020

KPMG Football Benchmark released last Thursday its 5th edition of the report on the enterprise value of clubs. Thus, due to the crisis caused by the pandemic of COVID-19, these values ​​will tend to fall due to the necessary market adjustments.

As in previous reports, Real Madrid and Manchester United occupy the first two places in the ranking followed by Barcelona, ​​who came to occupy the third position that belonged to Bayern Munchen, a club that in 27 years has never presented negative financial results.

Another surprise of this edition is the lack of Serie A clubs in the Top-10 since Juventus dropped to 11th place.

Galatasaray was the club that grew the most compared to the previous year (49%) followed by Paris Saint-Germain and Internazionale.

On the other hand, Real Madrid takes 1st place for the third time since 2016 mainly due to the three UEFA Champions League won and a 41% growth in commercial revenues. Manchester United maintained the 2nd position due to the strength of its brand and a significant accumulated EBIT. In 3rd place, Barcelona recorded a 50% growth in operating revenues and 52% in commercial revenues since 2016, thus leading it to rise in one place compared to last year.

Taking into account the group of 32 clubs that are part of this ranking, between 2016 and 2020, its value has always grown (51% accumulated) mainly due to a 44% increase in operating revenues over this period. All revenue streams increased, with broadcasting revenues being the main highlight with an increase of 65% while matchday and commercial revenues grew by 22% and 39%, respectively. Another important fact is the decreasing dependence of 25 of the 32 clubs on matchday revenues.

At the same time, it is important to note that, over the 5 editions of this report, the weight of the Top-10 in the total enterprise value of the 32 clubs has decreased by 4% to 66%.

Regarding individual clubs, in percentage terms, since 2016, Olympique Lyonnais was the club whose value grew the most (193%) followed by Tottenham and Internazionale. In absolute terms, Liverpool was the one that most saw its enterprise value grow (1,385 million euros). On the other hand, AC Milan was the only one to lose value over the years. Concerning financial results (EBIT), Tottenham is the outstanding club with an accumulated value of 439 million Euros.

Celtic FC (Scotland), PSV Eindhoven (Netherlands), Olympique de Marseille and AS Monaco (France), Fenerbahçe SK (Turkey), and Sporting CP (Portugal) were almost at the Top-32 in 2020.

Enterprise Value Ranking (Top-32)

 

Clubs’ Enterprise Value Variation Ranking (2016-2020)

 

Enterprise Value Variation Ranking by Country (2016-2020)

Looking at the clubs that were part of the editions of this report between 2016 and 2020, and aggregating them by the country, it appears that the value of the clubs from Ligue 1 has been the one that has gone up the most (74%). In absolute terms, the 1st place belongs to the Premier League clubs (6,225 million Euros).

 

Finally, between 2016 and 2020, English clubs were the ones that gained the most weight in the total value of the top-32, comprising 39% of it in 2016 and 41% in 2020.

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Social Networks Ranking – Liga NOS (05/2020)

Social media is undoubtedly the fastest and most comprehensive way for clubs to communicate with their supporters. Today we present you the first ranking of Liga NOS clubs on social networks concerning their total number of followers.

In aggregate terms, the number of fans of the clubs participating in this edition of Liga NOS corresponds to a total of 19,722,800. Facebook represents 59% while Instagram accounts for 22% and Twitter 19%.

Regarding the clubs, FC Porto, SL Benfica, and Sporting CP occupy the podium, followed by SC Braga, with the first three clubs accounting for 89% of total fans.

Note 1: Values rounded up to hundreds.

Note 2: Amounts collected on May 20, 2020.

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The 20 most effective and influential forwards in the 2019/2020 Liga NOS

With Liga NOS still waiting for its start, Football Industry analyzed the performance of the 83 players who occupy the most advanced positions of the 18 clubs that are part of the competition and who participated in at least 50% of the games. The indicators analyzed were its effectiveness (conversion rate – the percentage of shots turned into goals) and its influence on the team (weight of its goals in the club’s total).

Efficiency

Regarding the analysis of the conversion rate, Carlos Vinicius from SL Benfica stands out in the first position with 32% having scored 15 goals in 22 games. It is also, in this ranking, the player with most goals scored so far followed by Fábio Abreu from Moreirense FC, Sandro Lima from Gil Vicente FC, and Paulinho from SC Braga all of them with 10 goals so far. Of the 20 players, only 4 belong to SL Benfica, FC Porto, and Sporting CP. It is also important to emphasize that this is not a ranking of scored goals, but a ranking of effectiveness given the number of shots made per game turned into goals.

Influence

Regarding influence (weight of their goals in the clubs’ total), Sandro Lima from Gil Vicente FC (15th most effective forward) is the most influential striker so far, accounting for 40% of his team’s total goals and having participated in all Liga NOS games. It is also observed that 11 of the 20 players that are part of the ranking of the most effective forwards are also part of the list of the most influential ones.

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