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Social networks are undoubtedly the fastest and most comprehensive way for clubs to communicate with their supporters. Today, we present the third ranking of Liga NOS clubs on social networks related to the total number of followers. In this edition we have added the numbers from YouTube.

In aggregate terms, the number of fans of the clubs present in this edition of Liga NOS in the current month corresponds to a total of 20,278,500, representing an increase of 0.5% compared to June not taking into account the numbers from YouTube. Facebook continues to aggregate 58% while Instagram represents now 22%, Twitter 18%, and YouTube only 2%.

Regarding the clubs, FC Porto, SL Benfica, and Sporting CP remain on the top-3 with a growth of about 0.5%, followed by SC Braga, with the first three clubs aggregating 88% of the total fans.

Note 1: Values rounded up to hundreds.

Note 2: Amounts collected on July 20, 2020.

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Article originally published at www.totalfootballanalysis.com

After assessing the Barclays Premier League, we examine today the relationship between sporting performance and the average annual salaries paid per player of the clubs from Italian Serie A.

First, we will look at each season between 2016/2017 and 2019/2020 (until matchday 24) to analyze which clubs achieved better results between these variables. Then, we will examine the 15 clubs that remained on the Serie A during these seasons and how they performed compared with how much they paid on average per player.

2016/2017

In the edition of 2016/2017 of the Serie A, Juventus (who else?) won the competition also presenting the highest annual average salary per player.

From a positive perspective, Atalanta achieved the 4th position in the competition with only the 14th highest average salary amount. In the opposite perspective, Genoa was the case with less success finishing in the 16th place with the 8th highest average annual salary per player.

Juventus, AS Roma, Torino and Sassuolo presented the same position in the salaries ranking as they did in the competition.

2017/2018

In the following season, Juventus was crowned champion once more with the highest annual average salary per player.

Atalanta was again the surprise achieving the 7th position in the league with only the 13th highest salary value. On the opposite side, AC Milan, Bologna and Hellas Verona were the cases with less success: the Milan giant finished in the 6th place with the 2nd highest amount per players, Bologna finished in the 15th position with 11th highest amount, and, finally, Hellas Verona achieved the 19th place with the 15th highest value per player.

Only Juventus presented the same position in the salaries ranking as it did in the competition.

2018/2019

In the last edition of the Serie A, Juventus won once more the competition presenting the highest annual average salary per player.

From a positive perspective, Atalanta achieved the 3rd position in the competition with the 13th highest salary value. In the opposite perspective, Fiorentina was the case with less success finishing in 16th place with the 8th highest average annual salaries per player.

Juventus, Torino, Sampdoria, Bologna, and Frosinone presented the same position in the salaries ranking as they did in the Premier League.

2019/2020

With 24 matches played, Juventus is close to being crowned champions with the highest annual average salary per player of the league.

On the positive side, Hellas Verona is performing incredibly well in the 7th position in the competition with the 2nd lowest salary amount. In the opposite perspective, Torino is, until now, the case with less success occupying the 14th place with the 7th highest average annual salaries per player.

Only Juventus and Internazionale have, so far, presented the same position in the salaries ranking as they did in the Premier League.

2016/2017 to 2019/2020 – Which club profits more from the players’ salaries

Finally, we analyzed the performance and salaries of the 15 clubs that took part in the Serie A between 2016/2017 and 2019/2020 (until matchday 24).

The giant Juventus is the club with the highest average annual salary per player. Atalanta, with recent brilliant campaigns, is the club with more success when comparing sporting performance and salaries since, on average, it achieved the 5th place with only the 13th highest average amount per player.

We end this series of articles with the clubs from Ligue 1.

First, we will look at each season between 2016/2017 and 2019/2020 to analyze which clubs achieved better results between these variables. Then, we will examine the 14 clubs that remained on Ligue 1 during these seasons and how they performed compared with how much they paid on average per player.

2016/2017

In the edition of 2016/2017, AS Monaco won the competition also presenting the 2nd highest annual average salary per player.

From a positive perspective, Nantes achieved the 7th position in the competition with only the 2nd lowest average salary amount per player. In the opposite perspective, Bastia was the case with less success finishing in the last place with the 12th highest average annual salary per player.

None of the clubs presented the same position in the salaries ranking as they did in the competition.

2017/2018

In the next season, Paris Saint-Germain was crowned champion with the highest annual average salary per player.

Dijon and Guingamp were the surprises achieving the 11th and 12th positions in the league with only the 17th and 18th highest salary values. On the opposite side, Lille was again the case with less success finishing in the 17th place with the 7th highest amount per player.

PSG, AS Monaco, Girondins Bordeaux and Strasbourg presented the same position in the salaries ranking as they did in the competition.

2018/2019

In the 2018/2019 edition of the Ligue 1 it was not different and PSG won once more the competition presenting the highest annual average salary per player.

From a positive perspective, Nimes achieved the 9th position in the competition with the lowest salary value. In the opposite perspective, AS Monaco was the case with less success finishing in 17th place with the 4th highest average annual salary per player.

PSG, Olympique Lyonnais and Angers presented the same position in the salaries ranking as they did in the Premier League.

2019/2020

With the cancellation of the season due to the pandemic, PSG won the league once again with the highest annual average salary per player of the league.

On the positive side, Stade Reims performed incredibly well finishing in the 5th position in the competition with the 17th highest salary amount per player. In the opposite perspective, Saint Étienne was the case with less success occupying the 17th place with the 6th highest average annual salary per player.

Only PSG presented the same position in the salaries ranking as it did in the Premier League.

2016/2017 to 2019/2020 – Which club profits more from the players’ salaries

Finally, we analyzed the performance and salaries of the 14 clubs that took part in the Ligue 1 between 2016/2017 and 2019/2020.

The giant Paris Saint-Germain is the club with the highest average annual salary per player. Nantes and Angers were the clubs with more success when comparing sporting performance and salaries since, on average, they achieved the 10th and 12th places with only the 13th and 15th highest average amounts per player.

Article originally published at www.totalfootballanalysis.com.

After analyzing the Serie A we move to the Spanish top-division La Liga.

First, we will look at each season between 2016/2017 and 2019/2020 (until matchday 30) to analyze which clubs achieved better results between these variables. Then, we will examine the 14 clubs that remained on La Liga during these seasons and how they performed compared with how much they paid on average per player.

2016/2017

In the edition of 2016/2017, Real Madrid won the competition presenting the 2nd highest annual average salary per player.

From a positive perspective, Alavés achieved the 9th position in the competition with only the 3rd lowest average salary amount per player. In the opposite perspective, Valencia was the case with less success finishing in the 12th place with the 4th highest average annual salary per player.

Atlético Madrid and Athletic Bilbao presented the same position in the salaries ranking as they did in the competition.

2017/2018

In the next season, Barcelona won the league with the highest annual average salary per player.

Getafe was the surprise achieving the 8th position in the league with only the 17th highest salary value. On the opposite side, Athletic Bilbao was the case with less success finishing in the 16th place with the 6th highest amount per player.

Barcelona and Valencia presented the same position in the salaries ranking as they did in the competition.

2018/2019

In the last edition of the La Liga it was not different and Barcelona won once more the competition presenting the highest annual average salary per player.

From a positive perspective, Getafe achieved the 5th position in the competition with the 16th highest salary value. In the opposite perspective, Celta was the case with less success finishing in 17th place with the 8th highest average annual salaries per player.

Barcelona, Valencia, Real Betis and Huesca presented the same position in the salaries ranking as they did in the championship.

2019/2020

With 30 matches played, Barcelona and Real Madrid are fighting once more for the championship with the highest annual average salaries per player.

On the positive side, Getafe is performing again incredibly well in the 5th position in the competition with the 14th highest salary amount per player. In the opposite perspective, Espanyol is, at the moment, the case with less success occupying the last place with the 11th highest average annual salaries per player.

Atlético Madrid and Mallorca have, so far, presented the same position in the salaries ranking as they did in the league.

2016/2017 to 2019/2020 – Which club profits more from the players’ salaries

Finally, we analyzed the performance and salaries of the 14 clubs that took part in the La Liga between 2016/2017 and 2019/2020 (until matchday 30).

The giant Barcelona is the club with the highest average annual salary per player. Alavés is the club with more success when comparing sporting performance and salaries since, on average, it achieved the 12th place with only the 16th highest average amount per player.

Article originally published at www.totalfootballanalysis.com.

We start publishing today a set of articles that examine the relationship between sporting performance and the average annual salaries paid per player by clubs from the “Big-5” (Barclays Premier League, Bundesliga, La Liga, Ligue 1 and Serie A). We will start by the state-of-the-art Barclays Premier League.

First, we will look at each season between 2016/2017 and 2019/2020 (until matchday 29) to analyze which clubs achieved better results between these variables. Then, we will examine the 14 clubs that remained on the Premier League during these seasons and how they performed compared with how much they paid on average per player.

2016/2017

In the edition of 2016/2017 of the Barclays Premier League, Chelsea won the competition presenting the 3rd highest annual average salary per player.

From a positive perspective, Bournemouth achieved the 9th position in the competition with only the 19th highest salary value. In the opposite perspective, Sunderland was the case with less success finishing in the last place with the 13th highest average annual salary per player.

Only Hull City presented the same position in the salaries ranking as it did in the competition.

2017/2018

In the following season, Manchester City was crowned champion with the 2nd highest annual average salary per player.

Burnley was the surprise achieving the 7th position in the league with only the 18th highest salary value. On the opposite side, West Bromwich was the case with less success finishing in the last place with the 12th highest average annual salary per player.

Crystal Palace, Everton, and Leicester presented the same position in the salaries ranking as they did in the competition.

2018/2019

In the last edition of the Barclays Premier League, Manchester City won once more the competition presenting the 2nd highest annual average salary per player.

From a positive perspective, Wolverhampton achieved the 7th position in the competition with the 14th highest salary value. In the opposite perspective, Manchester United and Southampton were the cases with less success finishing in 6th and 16th place with the 1st and 11th highest average annual salaries per player.

Only Chelsea and Arsenal presented the same position in the salaries ranking as they did in the Premier League.

2019/2020

With 29 matches played, Liverpool is very close to being crowned champions with the 3rd highest annual average salary per player of the league.

On the positive side, Sheffield United is performing incredibly well in the 6th position in the competition with the lowest salary value. In the opposite perspective, West Ham is, until now, the case with less success occupying the 16th place with the 9th highest average annual salaries per player.

Only Newcastle has, so far, presented the same position in the salaries ranking as they did in the Premier League.

2016/2017 to 2019/2020 – Which club profits more from the players’ salaries

Finally, we analyzed the performance and salaries of the 14 clubs that took part in the Barclays Premier League between 2016/2017 and 2019/2020.

The two giants from Manchester are the clubs with a higher average annual salary per player. Burnley, with recent brilliant campaigns, is the club with more success when comparing sporting performance and salaries since, on average, it achieved the 12th place with only the 18th highest average amount per player.

Social networks are undoubtedly the fastest and most comprehensive way for clubs to communicate with their supporters. Today, we present the second ranking of Liga NOS clubs on social networks related to the total number of followers.

In aggregate terms, the number of fans of the clubs present in this edition of Liga NOS in the current month corresponds to a total of 19,753,600, representing an increase of 0.2% compared to May. Facebook continues to aggregate 59%, although some clubs have recorded decreasing numbers, while Instagram represents now 23% and Twitter 18%.

Regarding the clubs, FC Porto, SL Benfica, and Sporting CP remain on the top-3 with a growth of about 0.1%, followed by SC Braga, with the first three clubs aggregating 88% of the total fans (1% less compared to last month).

 

Note 1: Values rounded up to hundreds.

Note 2: Amounts collected on June 20, 2020.

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KPMG Football Benchmark released last Thursday its 5th edition of the report on the enterprise value of clubs. Thus, due to the crisis caused by the pandemic of COVID-19, these values ​​will tend to fall due to the necessary market adjustments.

As in previous reports, Real Madrid and Manchester United occupy the first two places in the ranking followed by Barcelona, ​​who came to occupy the third position that belonged to Bayern Munchen, a club that in 27 years has never presented negative financial results.

Another surprise of this edition is the lack of Serie A clubs in the Top-10 since Juventus dropped to 11th place.

Galatasaray was the club that grew the most compared to the previous year (49%) followed by Paris Saint-Germain and Internazionale.

On the other hand, Real Madrid takes 1st place for the third time since 2016 mainly due to the three UEFA Champions League won and a 41% growth in commercial revenues. Manchester United maintained the 2nd position due to the strength of its brand and a significant accumulated EBIT. In 3rd place, Barcelona recorded a 50% growth in operating revenues and 52% in commercial revenues since 2016, thus leading it to rise in one place compared to last year.

Taking into account the group of 32 clubs that are part of this ranking, between 2016 and 2020, its value has always grown (51% accumulated) mainly due to a 44% increase in operating revenues over this period. All revenue streams increased, with broadcasting revenues being the main highlight with an increase of 65% while matchday and commercial revenues grew by 22% and 39%, respectively. Another important fact is the decreasing dependence of 25 of the 32 clubs on matchday revenues.

At the same time, it is important to note that, over the 5 editions of this report, the weight of the Top-10 in the total enterprise value of the 32 clubs has decreased by 4% to 66%.

Regarding individual clubs, in percentage terms, since 2016, Olympique Lyonnais was the club whose value grew the most (193%) followed by Tottenham and Internazionale. In absolute terms, Liverpool was the one that most saw its enterprise value grow (1,385 million euros). On the other hand, AC Milan was the only one to lose value over the years. Concerning financial results (EBIT), Tottenham is the outstanding club with an accumulated value of 439 million Euros.

Celtic FC (Scotland), PSV Eindhoven (Netherlands), Olympique de Marseille and AS Monaco (France), Fenerbahçe SK (Turkey), and Sporting CP (Portugal) were almost at the Top-32 in 2020.

Enterprise Value Ranking (Top-32)

 

Clubs’ Enterprise Value Variation Ranking (2016-2020)

 

Enterprise Value Variation Ranking by Country (2016-2020)

Looking at the clubs that were part of the editions of this report between 2016 and 2020, and aggregating them by the country, it appears that the value of the clubs from Ligue 1 has been the one that has gone up the most (74%). In absolute terms, the 1st place belongs to the Premier League clubs (6,225 million Euros).

 

Finally, between 2016 and 2020, English clubs were the ones that gained the most weight in the total value of the top-32, comprising 39% of it in 2016 and 41% in 2020.

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Social media is undoubtedly the fastest and most comprehensive way for clubs to communicate with their supporters. Today we present you the first ranking of Liga NOS clubs on social networks concerning their total number of followers.

In aggregate terms, the number of fans of the clubs participating in this edition of Liga NOS corresponds to a total of 19,722,800. Facebook represents 59% while Instagram accounts for 22% and Twitter 19%.

Regarding the clubs, FC Porto, SL Benfica, and Sporting CP occupy the podium, followed by SC Braga, with the first three clubs accounting for 89% of total fans.

Note 1: Values rounded up to hundreds.

Note 2: Amounts collected on May 20, 2020.

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