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Squad Market Value vs. Performance – Serie A13 de August, 2020 - 19:59
Squad Market Value vs. Performance – Liga NOS28 de July, 2020 - 11:17
Squad Market Value vs. Performance – Premier League28 de July, 2020 - 10:06
The Sponsorship Market in 202024 de July, 2020 - 11:21
Squad Market Value vs. Performance – Ligue 123 de July, 2020 - 19:20
The Sponsorship Market in 2020
SponsorshipsThe current situation created by COVID-19 constitutes a possible change and opportunity/challenge in the sponsorship market of the football industry. Given the recent events, many brands have decided to reassess their strategies and current deals. According to data from KPMG, the value of sponsorships in the top 5 European leagues (Bundesliga, La Liga, Ligue 1, […]
Squad Market Value vs. Performance – Ligue 1
ResearchWith the abrupt end of Ligue 1 due to the pandemic and the new victory of Paris Saint-Germain, we present you the relationship between the squads’ market value and the league standings in the championship as well as the impact on that valuation due to the COVID-19 pandemic. The big winner in this analysis is, […]
Squad Market Value vs. Performance – Bundesliga
ResearchWith the end of the Bundesliga won once more by Bayern Munchen, we present you the relationship between the squads’ market value and their league standings as well as the impact on that valuation due to the COVID-19 pandemic. The main highlights were, without a doubt, SC Freiburg and FC Union Berlin by reaching the […]