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With the end of the Liga NOS won by FC Porto and with Carlos Vinicius from SL Benfica as the main scorer, we present you the relationship between the squads’ market value and the league standings as well as the impact on that valuation due to the COVID-19 pandemic. The big winner in this analysis […]

With the end of the Premier League won by Liverpool 30 years later and with Jamie Vardy as the leading scorer, we present you the relationship between the squads’ market value and the league standings as well as the impact on that valuation due to the COVID-19 pandemic. The big winner in this analysis is […]

The current situation created by COVID-19 constitutes a possible change and opportunity/challenge in the sponsorship market of the football industry. Given the recent events, many brands have decided to reassess their strategies and current deals. According to data from KPMG, the value of sponsorships in the top 5 European leagues (Bundesliga, La Liga, Ligue 1, […]