With the end of the Liga NOS won by FC Porto and with Carlos Vinicius from SL Benfica as the main scorer, we present you the relationship between the squads’ market value and the league standings as well as the impact on that valuation due to the COVID-19 pandemic.

The big winner in this analysis is Gil Vicente FC by having reached the 10th position in the championship presenting the squad with the lowest market value (5 million Euros on 07/2019 and 10 million on 07/2020). The good performances of Henrique Gomes, Sandro Lima (10 goals scored in the League) and Ygor Nogueira contributed a lot to this achievement.

FC Famalicão also stood out, reaching the 6th position in the championship with the 12th most valued squad at the beginning of the competition. In the Famalicão side, Fábio Martins stood out with 12 goals scored, as well as Diogo Gonçalves, Pedro Gonçalves and Toni Martinez with 10 goals scored.

On the other hand, Portimonense SC ended up being the biggest disappointment, which, with a squad currently valued at around 17 million Euros and the 6th most valuable at the beginning of the season, was unable to abandon the 17th place in the Portuguese league and will compete in the second division (Liga PRO) in 2020/2021.

Between the 1st of April and the 15th of June, the market values ​​of the squads suffered an abrupt drop due to the pandemic, about 19%, with SL Benfica being the most harmed due to the devaluation of its players by about 62 million Euros. With the resumption of the championships, these values ​​have been slowly rising in some cases.

Market values corresponding to 7/15/2019 and 7/15/2020.

COVID-19 impact (difference between the values at 4/1/2020 and 6/15/2020).

Values in million of Euros.

With the end of the Premier League won by Liverpool 30 years later and with Jamie Vardy as the leading scorer, we present you the relationship between the squads’ market value and the league standings as well as the impact on that valuation due to the COVID-19 pandemic.

The big winner in this analysis is undoubtedly Sheffield United, reaching the 9th position in the championship, presenting the squad with the lowest market value (47 million Euros on 07/2019 and 120 million on 07/2020). The good performances of Chris Basham, John Egan, Jack O’Connell, and Oliver McBurnie contributed to this achievement. We recall that Sheffield United, this season, also presented the lowest average salary per player in the competition as we previously presented here.

Burnley also stood out, reaching 10th place in the championship with the 5th least valued squad at the beginning of the competition and the 4th lowest average salary per player in the Premier League. In the season that has now ended, James Tarkowski, Dwight McNeil, and Chris Wood stood out with 14 goals scored.

On the other hand, the biggest disappointments turned out to be West Ham and Bournemouth which, with squads currently valued at around 288 and 247 million Euros, respectively, and the 9th and 11th most valued squads at the beginning of the season, were unable to abandon the 16th and 18th places in the English league.

Between the 1st of April and the 15th of June, the market values ​​of the squads suffered an abrupt drop due to the pandemic, around 18%, with Manchester City being the most harmed due to the devaluation of its players by about 244 million Euros. With the resumption of the championships, these values ​​have been slowly rising in some cases.

Market values corresponding to 7/15/2019 and 7/15/2020.

COVID-19 impact (difference between the values at 4/1/2020 and 6/15/2020).

Values in million of Euros.

The current situation created by COVID-19 constitutes a possible change and opportunity/challenge in the sponsorship market of the football industry. Given the recent events, many brands have decided to reassess their strategies and current deals.

According to data from KPMG, the value of sponsorships in the top 5 European leagues (Bundesliga, La Liga, Ligue 1, Premier League and Serie A), which attract the most brands, is currently about 3,300 million Euros per year, with a third corresponding to sponsorships of the front of the shirts.

The Premier League clearly stands out generating 832 million Euros annually, almost two times La Liga’s amount (436 million Euros per year). The graph below also shows the difference in realities compared to other leagues such as the Turkish (SuperLig) and the Dutch (Eredivisie) ones.

As with other revenue streams, there is also polarization within each league. As an example, the 6 main Premier League clubs represent 83% of the total value of the championship and, in Spain, Real Madrid and Barcelona collect 80% of the value. The high values ​​received by these clubs even go beyond the global amount of leagues such as SuperLig and Eredivisie.

With the abrupt end of Ligue 1 due to the pandemic and the new victory of Paris Saint-Germain, we present you the relationship between the squads’ market value and the league standings in the championship as well as the impact on that valuation due to the COVID-19 pandemic.

The big winner in this analysis is, without a doubt, Stade de Reims by having reached the 5th position in the championship presenting only the 13th most valuable squad (78 million Euros on 07/2019 and 74 million on 07/2020). With a very low record of goals scored and conceded (26 vs. 21), the good performances of Hassane Kamara, Yunis Abdelhamid, Xavier Chavalerin, and Predrag Rajkovic contributed a lot to this achievement. We recall that Stade de Reims, this season, also presented only the 4th lowest average salary in the competition as we have previously presented here.

Stade Brest also stood out, reaching the 14th position in the championship with the least valued squad at the beginning of the competition and the 2nd lowest average salary per player in Ligue 1. This season, Gautier Larsonneur and Gaetan Charbonnier stood out.

On the other hand, the big disappointment turned out to be AS Saint-Étienne which, with a squad currently valued at around 74 million Euros and the 10th most valuable squad at the start of the season, was unable to go beyond the 17th place in the French league.

Between the 1st of April and the 15th of June, the market values ​​of the squads suffered an abrupt drop due to the pandemic, about 18%, with PSG being the most harmed due to the devaluation of its players by about 177 million Euros.

Market values corresponding to 7/15/2019 and 7/15/2020.

COVID-19 impact (difference between the values at 4/1/2020 and 6/15/2020).

Values in million of Euros.

With the end of the Bundesliga won once more by Bayern Munchen, we present you the relationship between the squads’ market value and their league standings as well as the impact on that valuation due to the COVID-19 pandemic.

The main highlights were, without a doubt, SC Freiburg and FC Union Berlin by reaching the 8th and 11th positions, respectively, in the championship presenting the 2nd and 5th squads with the lowest market value (37 and 114 million Euros at the beginning of the season).

Regarding SC Freiburg, Nils Petersen, Lucas Holer and Jonathan Schmid contributed a lot by scoring 24 of the team’s 48 goals but also Nicolas Hofler‘s good performances. We remind you that SC Freiburg is also the club that takes more advantage of the salaries it pays to its athletes, as we showed earlier here.

FC Union Berlin also stood out with the contribution of Christopher Trimmel and Sebastian Andersson. The Berlin team also presented this season the 2nd lowest average salary per player in the competition.

At the same time, the big disappointment turned out to be Werder Bremen who, with a squad currently valued at around 119 million Euros and the 12th most valuable squad at the start of the season, was unable to go beyond the 16th place in the German league.

Between the 1st of April and the 15th of June, the market values ​​of the squads suffered an abrupt drop due to the pandemic, about 18%, with Bayern Munchen being the most harmed due to the devaluation of its players by about 180 million Euros. With the resumption of the championships, these values ​​have been slowly rising in some cases.

Market values corresponding to 7/15/2019 and 7/15/2020.

COVID-19 impact (difference between the values at 4/1/2020 and 6/15/2020).

Values in million of Euros.

With the end of the La Liga won by Real Madrid and with Messi as the main scorer, we present you the relationship between the squads’ market value and the league standings as well as the impact on that valuation due to the COVID-19 pandemic.

The big winner in this analysis is, without a doubt, Granada CF having reached the 7th position in the championship presenting the squad with the lowest market value (22 million Euros on 07/2019 and 52 million on 07/2020). Carlos Fernández, Darwin Machis, Antonio Puertas, and Roberto Soldado contributed a lot to this achievement, scoring 31 of the team’s 52 goals but also the good performances of Yangel Herrera and Victor Díaz. We recall that Granada CF, in the present season, also presented only the 5th lowest average salary per player in the competition, as we previously presented here.

CA Osasuna also stood out, reaching the 10th position in the championship with the 3rd least valued squad at the start of the competition and the lowest average salary per player in La Liga. In the Pamplona club, Chimy Avila, Pervis Estupiñán, Rúben Garcia, and Roberto Torres stood out.

On the other hand, the big disappointment turned out to be RCD Espanyol, which, with a squad currently valued at around 130 million Euros and the 11th most valuable squad at the start of the season, was unable to abandon the last place in the Spanish league and will compete in the second division in 2020/2021.

Between the 1st of April and the 15th of June, the squads’ market values suffered an abrupt drop due to the pandemic, about 20%, being FC Barcelona the most harmed due to the devaluation of its players by about 200 million Euros. With the resumption of the championships, these values ​​have been slowly rising in some cases.

Market values corresponding to 7/15/2019 and 7/15/2020.

COVID-19 impact (difference between the values at 4/1/2020 and 6/15/2020).

Values in million of Euros.

Social networks are undoubtedly the fastest and most comprehensive way for clubs to communicate with their supporters. Today, we present the third ranking of Liga NOS clubs on social networks related to the total number of followers. In this edition we have added the numbers from YouTube.

In aggregate terms, the number of fans of the clubs present in this edition of Liga NOS in the current month corresponds to a total of 20,278,500, representing an increase of 0.5% compared to June not taking into account the numbers from YouTube. Facebook continues to aggregate 58% while Instagram represents now 22%, Twitter 18%, and YouTube only 2%.

Regarding the clubs, FC Porto, SL Benfica, and Sporting CP remain on the top-3 with a growth of about 0.5%, followed by SC Braga, with the first three clubs aggregating 88% of the total fans.

Note 1: Values rounded up to hundreds.

Note 2: Amounts collected on July 20, 2020.

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Article originally published at www.totalfootballanalysis.com

Still with 4 matches of the round of 16 to be played, on the 17th of June, UEFA announced that the Champions League quarter-finals, semi-finals, and final will take place in Lisbon, at the Sport Lisboa e Benfica Stadium (will host the final) and José Alvalade Stadium, belonging to Sporting Clube de Portugal. The quarter-finals and semi-finals will be played in only one leg. A decision is still pending regarding the location of the remaining matches of the round of 16 that may take place in the stadiums of Barcelona, ​​Bayern Munchen, Juventus, and Manchester City or in Portugal, at Estádio do Dragão, belonging to Futebol Clube do Porto and D. Afonso Henriques Stadium, home of Vitória Sport Clube. For now, the presence in Lisbon of the surprising Atalanta, Atlético de Madrid, Paris Saint-Germain and RB Leipzig are guaranteed.

 

The cities chosen by UEFA

 

Year after year, major European cities are bidding to host the final of the world’s biggest competition, the UEFA Champions League. In addition to having announced the new venue for this year’s final, the cities where 2021, 2022, 2023, and 2024 editions will be held are already known. Between 1993, the year of the first final included in the latest format of the competition, and 2024, there will be 22 stadiums from 20 cities in 14 countries that will have received the 32 finals of the competition with special emphasis on Germany with 6 editions and, in particular, for Munich with 4 finals.

 

When analyzing the location of the finals, we see that there is a clear preference for the countries of the so-called “Big-5” (Bundesliga, La Liga, Ligue 1, Premier League, and Serie A). Thus, in 2024, Germany, Spain, France, England, and Italy will have received 19 of the 32 finals (59%). Regarding the remaining countries, three “peripherals” stand out: Turkey, Greece, and Portugal, with two finals.

The primacy for the 5 countries of the main European leagues is obviously not be unrelated to the commercial component since they will tend to have more capacity to generate and enhance revenue through their brands, their purchasing power, the centrality in the European continent and their transport facilities.

 

The economic impact of the last finals

 

The economic impact in the cities that receive the final of the competition is fundamentally related to stays in hotels and other tourist accommodation, restaurants, other tourist activities, and other services such as security, hospitality, and sponsorships. As you can see in the graph below, the impact on cities varied between 45 million Euros in Rome in 2009 and 53 million in Cardiff more recently.

In 2011, Barcelona and Manchester United faced each other in London with the Blaugrana winning 3-1 with Pep Guardiola “tiki-taka” and Messi as the leader. It is estimated that the final between the two giants generated 52 million Euros and about 110 thousand people traveled to the English capital. In 2017, in Cardiff, the final between Real Madrid and Juventus generated 53 million Euros, the highest value in the finals analyzed and brought about 200 thousand people to the city.

 

Regarding the Lisbon final in 2014, between the Spanish teams of Real Madrid and Atlético Madrid, it is estimated that the economic impact for the Portuguese capital was around 50 million Euros. According to studies carried out, it is believed that 54% of this amount (27M €) was associated with stays, 22% (11M €) with catering, 7% (3.5M €) with other tourist activities and 17% (8.5M €) to other services. Lisbon airport registered an increase of 10 thousand passengers at the weekend of the match, representing an increase of 20% compared to the usual flow and there were about 50 thousand overnight stays in Lisbon and 70 thousand visitors.

The purchasing power of fans who visit the city that hosts the final contributes to these values. As we can see in the graph below, when combining the GDP per capita of the countries of the clubs represented in the final, the Lisbon event in 2014 presents the lowest value of the last 11 editions. The 2013 final in London, between Bayern Munchen and Borussia Dortmund, had the highest value.

The cities, in addition to obtaining revenue and commercial impact in the short-term with the event, also obtain long-term dividends. 2014 final in Lisbon contributed, together with other major events that took place in recent years, such as Euro 2004, to increase the reputation of the city and the country as an organizer of major events. Thus, cities end up profiting in the long run with an increase in tourism, sponsorship, and a greater likelihood of hosting other major events.

 

UEFA Champions League in Portugal – What impact can we expect?

 

First of all, we must take into account the fact that the model in which Portugal will host the competition is totally new since, at least, there will be 7 matches in Lisbon instead of just the final. Second, we must also pay attention to the fact that the presence of the public inside the stadiums is also an unknown factor due to the evolution of the COVID-19 pandemic. Finally, it is important to consider that international flights are being resumed, allowing fans from the clubs to come, even in the event that they are unable to watch the matches inside the sports venues.

 

Thus, based on the values ​​mentioned above and two different scenarios, we present an estimate regarding the expected economic impact.

 

Scenario 1 – No audience at the stadiums

  • 8 teams, staff, UEFA, journalists, sponsors and some fans who move regardless of not being able to access the stadiums – 10,000 people representing 15% of the 2014 flow:
    • Stays in hotel units – 5.4 million Euros
    • Food & Beverage – 1.65 million euros
    • Other tourist activities – 0.5 million euros
    • Other services (considering being affected by only 30% due to the higher number of matches compared to 2014) – 5.95 million euros
      • Total estimated impact = 13.5 million Euros

 

Scenario 2 – Stadiums with 33% maximum capacity (in line with what is being discussed by La Liga)

  • Assuming 20,000 people per game, 10,000 allocated to each of the 8 clubs and assuming that they will also attend the semi-finals and finals if their club qualifies, it has a maximum potential of 80,000 people;
    • Stays in hotel units – 43.2 million Euros
    • Food & Beverage – 17.6 million Euros
    • Other tourist activities – 5.6 million euros
    • Other services – 13.6 million euros
      • Total estimated impact = 80 million Euros

 

Regardless of the estimates that can be made, it is certain that the realization of the final stage of the UEFA Champions League will bring benefits, especially in this phase, helping to resume the hotel and food & beverage industry, the media attention and image of the country by welcoming, at least, 8 teams composed of elements with many followers and with a high market value.

 

Article originally published at www.totalfootballanalysis.com

After assessing the Barclays Premier League, we examine today the relationship between sporting performance and the average annual salaries paid per player of the clubs from Italian Serie A.

First, we will look at each season between 2016/2017 and 2019/2020 (until matchday 24) to analyze which clubs achieved better results between these variables. Then, we will examine the 15 clubs that remained on the Serie A during these seasons and how they performed compared with how much they paid on average per player.

2016/2017

In the edition of 2016/2017 of the Serie A, Juventus (who else?) won the competition also presenting the highest annual average salary per player.

From a positive perspective, Atalanta achieved the 4th position in the competition with only the 14th highest average salary amount. In the opposite perspective, Genoa was the case with less success finishing in the 16th place with the 8th highest average annual salary per player.

Juventus, AS Roma, Torino and Sassuolo presented the same position in the salaries ranking as they did in the competition.

2017/2018

In the following season, Juventus was crowned champion once more with the highest annual average salary per player.

Atalanta was again the surprise achieving the 7th position in the league with only the 13th highest salary value. On the opposite side, AC Milan, Bologna and Hellas Verona were the cases with less success: the Milan giant finished in the 6th place with the 2nd highest amount per players, Bologna finished in the 15th position with 11th highest amount, and, finally, Hellas Verona achieved the 19th place with the 15th highest value per player.

Only Juventus presented the same position in the salaries ranking as it did in the competition.

2018/2019

In the last edition of the Serie A, Juventus won once more the competition presenting the highest annual average salary per player.

From a positive perspective, Atalanta achieved the 3rd position in the competition with the 13th highest salary value. In the opposite perspective, Fiorentina was the case with less success finishing in 16th place with the 8th highest average annual salaries per player.

Juventus, Torino, Sampdoria, Bologna, and Frosinone presented the same position in the salaries ranking as they did in the Premier League.

2019/2020

With 24 matches played, Juventus is close to being crowned champions with the highest annual average salary per player of the league.

On the positive side, Hellas Verona is performing incredibly well in the 7th position in the competition with the 2nd lowest salary amount. In the opposite perspective, Torino is, until now, the case with less success occupying the 14th place with the 7th highest average annual salaries per player.

Only Juventus and Internazionale have, so far, presented the same position in the salaries ranking as they did in the Premier League.

2016/2017 to 2019/2020 – Which club profits more from the players’ salaries

Finally, we analyzed the performance and salaries of the 15 clubs that took part in the Serie A between 2016/2017 and 2019/2020 (until matchday 24).

The giant Juventus is the club with the highest average annual salary per player. Atalanta, with recent brilliant campaigns, is the club with more success when comparing sporting performance and salaries since, on average, it achieved the 5th place with only the 13th highest average amount per player.

With the decision of all matches from the 25th round to be held behind closed doors, although there are still 3 rounds to go before the end of the championship, Football Industry presents the ranking of stadium attendances of the 2019/2020 edition of Liga NOS.

With this new paradigm, clubs played only 12 games with fans inside the stadium with the exception of FC Paços de Ferreira with 13 and Portimonense with 11. This fact led to an estimated loss of around 1 million spectators with a consequent impact on ticketing and memberships revenues and the remaining related flows.

As in previous seasons, the disparities between the so-called “3 Grandes” (SL Benfica, FC Porto, and Sporting CP) are remarkable. In the season that is still going on, the three clubs registered 59% of the total spectators of the competition with an average of 39,446 fans per game and an average occupancy rate of 71%. These figures contrast with those of the remaining 15 clubs of Liga NOS: they registered 41% of the total spectators of the competition, an average of 5,479 fans per game, and an average occupancy rate of 44%.