Season tickets are an important part of what is considered the core business of football clubs: matchday revenues. Although this flow has been losing weight compared to commercial revenues and television rights (in 2011/2012 only represented between 14% and 28% of Deloitte Football Money League’s clubs figures), especially in the case of most renowned clubs, the amounts received for season tickets are very important in an early stage of the season (in most cases are paid in cash) and provide a minimum guarantee of attendance throughout the year.
Thus, Football Industry gathered the minimum prices of season tickets for 2013/2014 of the clubs competing in the following leagues: Liga ZON Sagres (Portugal), Bundesliga (Germany), Serie A (Italy), Barclays Premier League (England) and Liga BBVA (Spain).
Portuguese top division clubs charge a minimum average price of 81 Euros for their season seats, a substantially lower amount compared to the ones charged in the other countries included in this analysis. While the Italian and Spanish clubs present minimum average prices and average occupation rates relatively similar (see table below), the English and German ones, despite having high and similar average occupation rates, practice different prices (see table below). This situation has to do with a different strategy and mindset as the clubs from Bundesliga seek to be fully oriented to their fans and, thus, do not follow policies of price increases. This mindset allows, for example, a club like Bayern Munchen to offer a season seat for only 120 Euros.
Regarding the financial impact of buying a season ticket based on the monthly GDP per capita (purchasing power parity), we can conclude that in the Portuguese case, the average minimum price represents 5% of this indicator while in England a fan would have to make an investment equivalent to 25% of the country’s monthly GDP per capita.
Simultaneously, the lower occupation rate presented by Portuguese clubs requires them to perform adjustments on prices. For example, Portugal has 62% of Germany’s GDP per capita while its season tickets minimum average price only corresponds to 37% of the average Bundesliga’s amount (average occupation rate: 40% vs. 92%).
The substantially higher prices charged in England, Italy, Spain and Germany are also related to the fact that the clubs from these countries tend to include other matches besides the national league in their season tickets offer (e.g. national cup matches).
Minimum Average Prices and their Financial Impact
[table id=294 /]
Notes: (1) Exchange Rates as at August 06, 2013: 1 USD = 0,751496 EUR; 1 GBP = 1,15813 EUR; (2) Were only considered minimum adult standard prices (without any discounts); (3) No prices were considered for season seats renewal.

The concept of Market Pool
Market Pool is the variable component of the bonus awarded by UEFA to clubs participating in the Champions League and Europa League.
This amount is distributed taking into account the size of the TV market in the clubs’ country of origin, the position reached in the domestic league in the previous season and the number of matches played in the current edition of the UEFA competitions.
How does the distribution criteria work?
The size of the TV market in the country of origin is, without any doubt, the main responsible for the distribution of the Market Pool amounts. However, the position reached in the previous season has also impact, especially when comparing clubs from the same country. Thus, for example, in the 2011/2012 edition of the Champions League, although SL Benfica has reached the quarter-finals of the competition and FC Porto has not qualified to the round of 16, the Market Pool amount assigned to the 2010/2011 Portuguese champions was higher than the one of SL Benfica (€2,794,000 vs. €2,657,000).
Regarding the size of the TV market, it is clear the difference between countries such as England and Portugal. Thus, for example, in the case of the Turkish clubs, in the last four editions of UEFA’s competitions, 56% of the revenues received by them came from the Market Pool while in the case of the Portuguese clubs, this value was only 20%.
A specific case that occurred in 2012/2013, was the one between SL Benfica (2nd placed in the Portuguese League in 2011/2012) and Chelsea FC (6th placed in the 2011/2012 Barclays Premier League). In that season both were removed from the UEFA Champions League group stage, however, the Market Pool amount distributed to the Portuguese club only accounted for 12% of the amount received by Chelsea FC.
[table id=292 /]
What if Market Pool didn’t exist?
Recently, Football Industry published the article “The 50 clubs that received more revenues from UEFA (09/10 to 12/13)” in which we present the total amounts distributed to clubs as a bonus for their participation in UEFA competitions. However, if we ignore the revenues from the Market Pool, analyzing only the performance related ones, the published ranking gains a new order. For example, Liverpool, who comes in the 17th position when considering Market Pool revenues, is only in the 48th position in the performance revenues ranking. In the opposite side, Shakhtar Donetsk, who occupies the 12th position in the list below, is only in 58th place in the Market Pool revenues ranking.
[table id=293 /]
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Last July, UEFA revealed the prizes awarded to clubs that competed in the 2012/2013 editions of the UEFA Champions League (CL) and UEFA Europa League (EL).
In this context, we present an overview of the performance of the clubs that took part in these competitions between 2009/2010 and 2012/2013 (period after the process of UEFA Cup‘s rebranding).
The prizes awarded by UEFA to clubs that reach the group stage of the competition are based on the following points (2012/2013 amounts):
1.Participation bonus: the same for all clubs (8.6 million Euros in CL 12/13 and 1.3 million Euros in EL 12/13);
2.Performance bonus in the Group Stage: 1 million Euros per win and 500,000 for each draw in CL 12/13 and 200,000 per win and 100,000 for each tie in EL 12/13;
3.Market Pool: amount of the TV rights distributed according to the value of the television market of the club’s country of origin;
4.Place achieved in the Group Stage (only for EL): prize awarded to the 1st and 2nd placed teams of each group (400,000 Euros for the 1st placed and 200,000 Euros for the 2nd one in EL 12/13);
5.Round of 32 (only for EL): bonus for qualifying to this stage of the competition (200,000 Euros in EL 12/13);
6.Round of 16: bonus for qualifying to this stage of the competition (3.5 million Euros in CL 12/13 and 350,000 Euros in EL 12/13);
7.Quarter-finals: bonus for qualifying to this stage of the competition (3.9 million Euros in CL 12/13 and 450,000 Euros in EL 12/13);
8.Semi-finals: bonus for qualifying to this stage of the competition (4.9 million Euros in CL 12/13 and 1 million Euros in EL 12/13);
9.Runners-up: 6.5 million Euros in CL 12/13 and 2.5 million Euros in EL 12/13;
10.Winner: 10.5 million Euros in CL 12/13 and 5 million in EL 12/13;
11.We must also consider the Market Pool distributed to the teams that participated in EL by having reached the 3rd place in the group stage of the CL.
Thus, between 2009/10 and 2012/13, Chelsea was the club earning the largest amount (178 million Euros). In the Top 10 we can find three clubs from England (Chelsea, Manchester United and Arsenal), three from Italy (AC Milan, Internazionale and Juventus), two from Spain (Barcelona and Real Madrid) and two from Germany (Bayern Munchen and Borussia Dortmund). Regarding the Portuguese teams, FC Porto comes in the 17th place, SL Benfica in the 18th, SC Braga in the 42nd and Sporting CP in the 77th one.
In this period, 146 clubs from 34 countries took part in these competitions. When analyzing the bonus distribution by country, it turns out that England was the country raising the highest amount (647 million Euros) being represented by 11 clubs, followed by Spain with 560 million Euros and 10 clubs. Portugal comes in the 6th place with 161 million Euros and 7 clubs.
During these 4 seasons, UEFA distributed about 3,804 million Euros to the clubs that took part in the group stages and onwards of these competitions.
[table id=290 /]
REVENUES BY COUNTRY – All the participating teams between 09/10 and 12/13 (146 Clubs)
[table id=291 /]
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No seguimento do trabalho que tem vindo a ser desenvolvido pelo Football Industry, apresentamos o ranking atualizado do número de fãs no Facebook dos clubes que competem na Liga ZON Sagres 13/14 relativo ao mês de Outubro de 2013.
Comparativamente com o mês anterior, não se registaram quaisquer mudanças de posição entre os clubes da Liga.
Em termos agregados, verifica-se que o número de fãs dos clubes presentes nesta edição da Liga cresceu cerca de 3% face ao mês anterior, correspondendo a 92.800 novos seguidores (mais 13.000 que no período anterior) atingindo um total de 3.422.600 fãs.
Em relação aos clubes, o SL Benfica, o FC Porto e o Sporting CP continuam a ocupar o pódio, seguidos pela Académica, sendo que os três primeiros clubes agregam 94% do total de fãs.
Em termos percentuais, o clube que registou a taxa de crescimento mais elevada foi o Belenenses seguido pelo Marítimo e pelo Estoril Praia.
[table id=289 /]
Nota 1: Valores arredondados às centenas.
Nota 2: Valores recolhidos a 12 de Outubro de 2013.
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Nas últimas épocas tem sido discutido nos diversos campeonatos europeus, a presença de um cada vez menor número de jogadores nacionais nos 11 iniciais das equipas, tendo este facto consequências negativas para as respectivas selecções nacionais.
O Football Industry analisou os 11 iniciais de 148 clubes de 8 campeonatos diferentes nas 3 primeiras jornadas de 2012/2013 e 2013/2014 com o intuito de:
1-Verificar o número médio de jogadores nacionais nas equipas titulares;
2-Analisar a disparidade entre os clubes com maior e menor reputação no que respeita à aposta em jogadores locais;
3-Registar a equipa-tipo de cada campeonato (alinhadas por nacionalidades);
4-Registar as equipas com mais e menos jogadores locais por campeonato; e
5-Verificar a posição ocupada pelos jogadores portugueses escolhidos para o 11 inicial nos jogos da Liga ZON Sagres.
No período analisado, a Eredivisie (Liga Holandesa) foi aquela que apresentou um maior número de jogadores nacionais nos 11 iniciais dos seus clubes, tendo registado um valor médio de 7,3 em 2013/2014 e de 7,0 em 2012/2013. As Ligas Espanhola (Liga BBVA) e Francesa (Ligue 1) completam o pódio tendo apresentado, em média, 6,7 e 5,8 jogadores locais por 11 inicial em 2013/2014. Foram também consideradas a Liga Alemã (Bundesliga), a Liga Belga (Jupiler Pro League), a Liga Inglesa (Barclays Premier League), a Liga Italiana (Serie A) e a Liga Portuguesa (Liga ZON Sagres).
O estudo completo pode ser consultado em baixo.
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Este estudo foi discutido no programa Maisfutebol, da TVI24, no dia 18 de Outubro de 2013.
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