World’s Most Valuable Football Brands 20130

marcas_mais_valiosas_futebol_mundial_2013

After the huge on-pitch success of Bayern Munchen this season, the German club took the lead of the 2013 edition of the ranking compiled by Brand Finance which includes the 50 world’s most valuable football brands.

Inversely, Manchester United went on to take the second place in the ranking being, however, beyond Real Madrid, the only team with an AAA+ rating assigned by Brand Finance.

Spanish and Italian clubs have seen their growth be affected by adverse economic conditions. On the other hand, Brazilian and Turkish clubs registered significant growth rates associated with the emerging economies of their countries and the passion of their supporters.

The average growth of the 50 brands within the ranking was 7% adding together a total value of 6,647 million Euros. Currently, the 50 clubs represented are associated with 10 different suppliers of sports equipment (the lead belongs to Adidas with 18 clubs followed by Nike with 14).

# 2013
 
Club
Country
Amount in 2013 (millions of Euros)
Amount in 2012 (millions of Euros)
Var. (%)
Rating
1Bayern MunchenGermany6656079%AAA
2Manchester UnitedEngland647659-2%AAA+
3=Real MadridSpain4804644%AAA+
4=BarcelonaSpain442448-1%AAA
5=ChelseaEngland3233085%AA
6=ArsenalEngland3173006%AA+
7=LiverpoolEngland279284-2%AA
8=Manchester CityEngland25723310%AA-
9=AC MilanItaly203226-10%AAA-
10Borussia DortmundGermany20117515%AA
11Schalke 04Germany200206-3%AA-
12=TottenhamEngland169174-3%AA
13JuventusItaly13912412%AAA-
14=AjaxNetherlands125142-12%AA
15InternazionaleItaly117166-30%AA+
16HamburgerGermany111118-6%AA
17NewGalatasarayTurkey90NewNewA+
18Olympique MarseilleFrance86130-34%AA-
19CorinthiansBrazil806034%AA
20NapoliItaly786620%AA-
21Olympique LyonnaisFrance7893-16%AA-
22NewFenerbahçeTurkey73NewNewA+
23Bayer LeverkusenGermany704941%AA-
24Paris Saint-GermainFrance664934%A+
25StuttgartGermany645518%A+
26ValenciaSpain645322%AA-
27WolfsburgGermany635125%A
28AS RomaItaly6366-3%AA
29=West HamEngland635417%A
30NewcastleEngland6366-6%AA
31Aston VillaEngland6267-8%AA-
32Werder BremenGermany615317%AA-
33EvertonEngland60610%AA-
34=FulhamEngland585016%A+
35SunderlandEngland565110%A+
36NewBesiktasTurkey55NewNewA+
37Atlético de MadridSpain523934%AA-
38NewSantosBrazil502970%AA
39=São PauloBrazil48456%A+
40PSV EindhovenNetherlands4757-18%AA-
41Stoke CityEngland46436%A+
42NewSL BenficaPortugal43NewNewA+
43SevillaSpain433814%AA+
44CelticScotland4349-13%AA-
45FlamengoBrazil433620%A+
46InternacionalBrazil43398%A+
47West BromwichEngland42NewNewA
48Girondins de BordeauxFrance4159-30%A+
49=FiorentinaItaly403615%AA-
50LazioItaly403612%AA-

The ranking includes clubs from ten different countries being England and Germany the two ones most represented (14 and 8 clubs respectively) aggregating more than 50% of the total value of the 50 brands.

Country
Main Representative
Nr. Of Clubs
Total Amount (millions of Euros)
% of Total
EnglandManchester United142.44137%
GermanyBayern Munchen81.43522%
SpainReal Madrid51.08116%
ItalyAC Milan768110%
FranceOlympique Marseille42704%
BrazilCorinthians52634%
TurkeyGalatasaray32183%
NetherlandsAjax21723%
PortugalSL Benfica1431%
ScotlandCeltic1431%
TOTAL506.647100%

Note: Exchange rate May 29, 2013: 1 USD = 0,772821 EUR.

Nuno Bolas

Escrito por: Nuno Bolas

Consultor e Analista, Mestre em Gestão pela NOVA - School of Business and Economics.

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