UEFA Champions League and Europa League’s Market Pool0

uefa_market_pool

The concept of Market Pool

Market Pool is the variable component of the bonus awarded by UEFA to clubs participating in the Champions League and Europa League.

This amount is distributed taking into account the size of the TV market in the clubs’ country of origin, the position reached in the domestic league in the previous season and the number of matches played in the current edition of the UEFA competitions.

How does the distribution criteria work?

The size of the TV market in the country of origin is, without any doubt, the main responsible for the distribution of the Market Pool amounts. However, the position reached in the previous season has also impact, especially when comparing clubs from the same country. Thus, for example, in the 2011/2012 edition of the Champions League, although SL Benfica has reached the quarter-finals of the competition and FC Porto has not qualified to the round of 16, the Market Pool amount assigned to the 2010/2011 Portuguese champions was higher than the one of SL Benfica (€2,794,000 vs. €2,657,000).

Regarding the size of the TV market, it is clear the difference between countries such as England and Portugal. Thus, for example, in the case of the Turkish clubs, in the last four editions of UEFA’s competitions, 56% of the revenues received by them came from the Market Pool while in the case of the Portuguese clubs, this value was only 20%.

A specific case that occurred in 2012/2013, was the one between SL Benfica (2nd placed in the Portuguese League in 2011/2012) and Chelsea FC (6th placed in the 2011/2012 Barclays Premier League). In that season both were removed from the UEFA Champions League group stage, however, the Market Pool amount distributed to the Portuguese club only accounted for 12% of the amount received by Chelsea FC.

Country
Market Pool Revenues vs. Total Revenues
Performance Revenues vs. Total Revenues
Turkey56%44%
England55%45%
Germany54%46%
Greece51%49%
France48%52%
Italy45%55%
Spain45%55%
Scotland43%57%
Romenia40%60%
Denmark38%62%
Russia37%63%
Poland30%70%
Norway29%71%
Netherlands27%73%
Portugal20%80%
Belgium18%82%
Sweden17%83%
Serbia16%84%
Cyprus15%85%
Hungary14%86%
Republic of Ireland13%87%
Ukraine13%87%
Switzerland11%89%
Croatia10%90%
Bulgaria9%91%
Czech Republic8%92%
Israel7%93%
Azerbaijan5%95%
Austria5%95%
Slovenia3%97%
Belarus3%97%
Moldavia1,2%98,8%
Slovakia0,6%99,4%
Latvia0,3%99,7%

What if Market Pool didn’t exist?

Recently, Football Industry published the article “The 50 clubs that received more revenues from UEFA (09/10 to 12/13)” in which we present the total amounts distributed to clubs as a bonus for their participation in UEFA competitions. However, if we ignore the revenues from the Market Pool, analyzing only the performance related ones, the published ranking gains a new order. For example, Liverpool, who comes in the 17th position when considering Market Pool revenues, is only in the 48th position in the performance revenues ranking. In the opposite side, Shakhtar Donetsk, who occupies the 12th position in the list below, is only in 58th place in the Market Pool revenues ranking.

TOP 50 – CLUBS THAT RECEIVED MORE PERFORMANCE REVENUES FROM UEFA (09/10 to 12/13)

#
Club
TOTAL PERFORMANCE REVENUES
POSITION IN THE MARKET POOL REVENUES RANKING
1FC Bayern Munchen102.400.000 €5
2FC Barcelona98.800.000 €4
3Real Madrid CF83.200.000 €6
4Chelsea FC80.600.000 €2
5Manchester United FC70.900.000 €1
6FC Internazionale Milano61.350.000 €7
7Arsenal FC59.400.000 €8
8AC Milan56.900.000 €3
9Olympique Lyonnais49.600.000 €16
10FC Porto46.070.000 €39
11SL Benfica45.910.000 €47
12FC Shakhtar Donetsk43.520.000 €58
13Valencia CF43.450.000 €14
14Borussia Dortmund42.290.000 €11
15Olympique de Marseille40.950.000 €15
16FC Schalke 0440.500.000 €13
17Olympiacos FC34.800.000 €10
18Juventus31.870.000 €9
19AFC Ajax31.360.000 €23
20PFC CSKA Moskva31.070.000 €45
21FC Basel 189327.860.000 €63
22FC Zenit St Petersburg26.990.000 €36
23Paris Saint-Germain FC24.620.000 €18
24APOEL FC24.600.000 €70
25SC Braga24.560.000 €64
26FC Rubin Kazan24.410.000 €34
27FC Dynamo Kyiv23.380.000 €65
28Club Atlético de Madrid22.890.000 €30
29Manchester City FC22.660.000 €12
30LOSC Lille Métropole22.190.000 €20
31CFR 1907 Cluj21.720.000 €32
32FC BATE Borisov21.690.000 €105
33Tottenham Hotspur FC21.490.000 €28
34Galatasaray AS21.120.000 €51
35FC Girondins de Bordeaux20.950.000 €33
36Málaga CF20.500.000 €42
37FC Spartak Moskva20.100.000 €49
38GNK Dinamo Zagreb18.790.000 €77
39Celtic FC18.150.000 €50
40Bayer 04 Leverkusen17.730.000 €22
41FC Kobenhavn17.680.000 €46
42Rangers FC17.600.000 €25
43VfB Stuttgart17.450.000 €31
44SSC Napoli17.320.000 €24
45RSC Anderlecht16.020.000 €68
46Sevilla FC15.390.000 €40
47FC Twente15.370.000 €60
48Liverpool FC15.200.000 €17
49AS Roma14.620.000 €29
50ACF Fiorentina14.100.000 €53

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Nuno Bolas

Escrito por: Nuno Bolas

Consultor e Analista, Mestre em Gestão pela NOVA - School of Business and Economics.

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