Reach of the 12/13 UEFA Champions League Final0


UEFA Champions League final is the world’s most-watched annual sporting event on television and social media platforms.

FC Bayern München‘s victory against Borussia Dortmund was broadcasted in more than 200 countries to an estimated global average audience of 150 million and a projected global unique reach of over 360 million viewers. registered a traffic increase with a 13% year-on-year growth in visits and 25% in visitors to the competition’s homepage.

UEFA also used key digital platforms such as Twitter, Facebook, Google+ and YouTube, extending the number of followers of UEFA’s official social media channels to around the 22 million mark.

Nuno Bolas

Escrito por: Nuno Bolas

Consultor e Analista, Mestre em Gestão pela NOVA - School of Business and Economics.

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